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Your Financial Life is Complex.
Your Future Shouldn't Be.

Specialized wealth & family-office management for corporate executives
navigating equity, taxes, and multi-generational legacy.

What Corporate Executives
Struggle With

As a corporate executive, your financial needs are as dynamic and sophisticated 
as your professional responsibilities. Even the most experienced leaders face financial challenges that demand clarity, coordination, and expertise.

Concentrated
Employer Stock

Too much of your wealth is 
tied to one company—creating outsized risk.

Complex
Compensation

ISOs, NSOs, RSUs, PSUs, vesting, timing, and tax layers.

Tax Surprises

AMT exposure, withholding 
gaps, and multi-state 
tax traps.

Too Many Moving
Parts

Investments, estate, insurance, retirement, liquidity, compliance

No Time to Manage
Any of It

High-pressure careers leave 
little space for financial oversight or strategic planning.

Blackout Windows &
Compliance Constraints

Trading limitations and regulatory oversight complicate even simple decisions.

Build a focused review of your equity, tax exposure, and
financial complexity—built to give you immediate clarity.

TQM Value Pillars

Confidence
Through Planning

A disciplined, forward-looking plan that turns uncertainty 
into clarity.

Control
of Complexity

Integrated guidance across 
equity, taxes, investments, 
and family wealth.

Clarity
of Legacy

A thoughtful, long-term approach that protects your family, your wealth, and the impact you 
want to leave.

TQM Solution Overview

A Specialized Wealth Office for Corporate Executives

We bring clarity and structure to every part of your financial world—so your wealth supports your life, your goals, and your long-term legacy.

Equity & Compensation Strategy

Clear, disciplined guidance on stock options, 
RSUs, PSUs, vesting schedules, 10b5-1 plans, 
and liquidity decisions.

Tax & Regulatory Navigation

Proactive planning to reduce tax exposure, 
avoid surprises, and stay aligned with complex executive compliance rules.

Holistic Wealth Coordination

Integrated oversight across investments, risk, 
estate planning, insurance, liquidity, and cash 
flow—so every piece works together.

Legacy, Family & Long-Term Stewardship

Thoughtful multi-generation planning, trust structures, and family governance designed to protect what matters most.

TQM Expertise for
Corporate Executives

Your financial world has many moving parts. We bring them together with clarity, precision, and a deep understanding of the unique pressures that come with executive leadership.

Equity Compensation &
Concentration Strategy

We help you make confident decisions around your employer stock and compensation

Tax Planning &
Regulatory Navigation

We simplify the complex tax landscape executives face

Personalized Wealth &
Portfolio Management

A coordinated approach 
that strengthens your entire financial foundation:

Family Wealth, Estate
Planning & Legacy

Long-term planning to protect 
the people and priorities that matter most

Executive-Life
Coordination

We bring order to the logistical and compliance-driven complexities of executive life

Liquidity & Major Event
Planning

We help you navigate the most financially significant moments of your career with clarity 
and precision:

Executive Wealth Journey Map

Your wealth evolves as your career evolves.
We guide you through every stage.

From your first equity grant to long-term legacy planning, each decision shapes 
your financial trajectory. We help you navigate every stage with clarity, strategy,
 and discipline.

Grant

Your equity is awarded, 
the foundation of future wealth 
and future complexity.

Vest

Your equity converts into real 
value, triggering taxes, choices, 
and timing constraints.

Exercise

What this stage is:
You choose when and how to unlock the value of your options — with major tax implications.

Liquidity

You convert equity into cash,
one of the most high-stakes decisions of your career.

Legacy

You shift from building wealth 
to shaping your family’s 
long-term future.

Hold / Monitor

You hold shares or options after exercise—managing risk, timing, volatility, and compliance windows while planning next decisions.

Who We Serve

Corporate executives come to us at different stages of their careers, but they 
all share one thing: complexity that deserves thoughtful, coordinated guidance.

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Public Company
CEOs & CFOs

Leaders managing significant equity, compliance constraints, and high-stakes financial decisions.

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Tech & Pre-IPO
Executives

Founders and senior leaders navigating rapid valuation changes and concentrated stock.

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PE-Backed Executives

Operators balancing multi-layered compensation structures and liquidity events.

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Global Executives

Leaders with complex international footprints and globally distributed families.

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Retired or Transitioning
Executives

Seasoned professionals preparing for or entering their next chapter.

Learn more >>

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Founder & Entrepreneur Executives (Pre-Exit &
Post-Exit)

Founders navigating major liquidity events, valuation swings, entity structures, and the transition from operating wealth to generational wealth.

Learn more >>

TQM Differentiators

We at TQM Wealth Partners bring order to complexity, structure to uncertainty, 
and clarity to every major financial decision you face.

Deep Expertise in Executive Compensation

Your wealth is driven by equity — not ordinary income. We understand RSUs, PSUs, stock options, 10b5-1 plans, blackout windows, AMT, and liquidity events at a level most advisors don’t.

Integrated Planning Across Every Moving Part

Executives face siloed decisions across tax, equity, investing, estate, and compliance. We unify everything into one coordinated strategy.

Boutique, High-Touch Advisory

No call centers. No rotating advisors. You work directly with an experienced partner who knows you, your family, and your entire financial picture.

Neutral, Unconflicted Guidance

We are an independent 
advisory firm — not a product manufacturer, bank, or brokerage. Our recommendations are always aligned with your best interests.

Expertise in Complexity, Transitions & Liquidity Events

From IPOs to tender offers, M&A, severance packages, and founder exits — we guide you through the highest-stakes moments of your career with precision and discretion.

Clarity, Control & 
Long-Term Stewardship

Beyond numbers, we help you clarify your goals, control financial complexity, and build a legacy that protects your family 
for generations.

Trusted guidance shaped by decades 
of experience, specialized high-net-worth corporate executive expertise, and 
a commitment to clarity.

Marcel founded TQM Wealth Partners in 2016 to deliver objective, personalized financial and legacy planning to clients who value thoughtful, relationship-driven counsel. As CEO and a Certified Retirement Management Advisor (RMA), she leads the firm’s strategic direction while working directly with clients on advanced planning that protects, grows, and transfers wealth with intention.

With 25+ years of experience, Marcel brings depth and perspective from her work at Merrill Lynch, Morgan Stanley, Capital Formation Group, and senior roles at financial institutions in Bolivia. She holds a BSc in Business Administration from Universidad Privada Boliviana.

In addition to her advisory work, Marcel is the founder of The Legacy Dialogues, a platform created to inspire philanthropy. She serves her community through leadership roles at Salem State University, Boston Children’s Hospital’s Latino Council, and her church’s Alpha in Spanish program.

Experience You Can Rely On

  • 25+ years advising executives, founders, and ultra-affluent families
  • Specialized expertise in equity compensation, multi-year tax planning, and legacy structures
  • Deep experience across U.S. and international wealth advisory
  • Trusted by CEOs, CFOs, founders, and global leaders

Professional Standards

  • Independent fiduciary guidance — no product bias
  • Seamless coordination with attorneys, CPAs, and corporate counsel
  • Discreet, confidential advisory designed for high-visibility executives

A Reputation Built on Clarity & Stewardship

Executives choose TQM because they want a partner who understands their world — the complexity, the pressure, and the responsibility — and provides disciplined, values-aligned guidance for every major financial decision. 

Marcel V. Quiroga, RMA®

Founder and CEO
TQM Wealth Partners

Executive Equity
& Wealth Planning
Handbook

A concise, practical guide to navigating equity compensation, tax decisions, liquidity events, and long-term wealth strategy — created specifically for corporate executives.

Take Control of Your
Wealth With Clarity
and Confidence

As a corporate executive, your complex financial decisions deserve thoughtful, coordinated guidance.

Let’s build a strategy that supports your goals, your values, 
and your future.

Frequently Asked Questions

Questions We Often Hear from Our Clients

Every TQM relationship begins with a question about wealth, timing, or purpose. Our role is to bring clarity, confidence, and control to the decisions that matter most. Here are some of the questions we’re asked most often, and how we help answer them.

For many executives, professional success and personal wealth are deeply connected. That overlap can create both pride and pressure. At TQM, we help you diversify with care and intention. With our 3C framework, we begin by building confidence through planning; modeling what different scenarios mean for your long-term security. We then establish control through a structured plan for equity sales and liquidity, executed quietly and thoughtfully. The outcome is clarity in knowing your wealth continues to grow independently of a single company’s success.

The most effective planning starts well before liquidity. At TQM, we help you prepare by aligning equity, taxes, and estate structures ahead of time, so every part of your wealth is ready when the moment arrives. Our 3C approach creates confidence through planning by clarifying your after-tax outcomes, control by coordinating your team and timing, and clarity by connecting this event to the larger story of your life and legacy.

Most clients already have excellent professionals. The problem is that their advice often operates in isolation. At TQM, we serve as your Personal CFO, connecting every piece of your financial world into one coordinated plan. Our role is to create control by ensuring your advisors work from the same strategy, confidence by knowing nothing is left unaddressed, and clarity by turning scattered decisions into one unified direction.

Irregular income does not have to mean irregular confidence. We help you create a structured rhythm that turns unpredictable inflows into steady financial progress. With our 3C framework, we build confidence through planning by setting clear intentions for each liquidity moment, control by tracking and managing those events across your calendar, and clarity by ensuring every decision supports your larger goals, not just short-term reactions.

A business sale is both a financial and personal milestone. At TQM, we help you prepare early not only for what the numbers mean, but for what this moment represents in your life. Our approach builds confidence through planning by clarifying your post-sale goals, control by managing taxes, liquidity, and reinvestment with precision, and clarity by defining what this next chapter should look like for you and your family.

Many accomplished people reach a point where success feels less like progress and more like motion. We help you pause and reconnect your wealth to your purpose. With our 3C framework, we start by creating clarity about what truly matters; family, freedom, philanthropy, or creativity. From there, we build confidence through planning that aligns your financial strategy with those priorities, and control by ensuring your plan adapts as your purpose evolves.

Change, even when expected, can unsettle the most capable people. At TQM, we help you regain confidence through a clear, step-by-step plan that organizes your financial picture and redefines your goals. We bring control by simplifying decisions and coordinating the professionals around you, and clarity by helping you move forward with assurance and stability. Our role is to bring calm to what feels uncertain.

Wealth can be a gift of freedom or a source of confusion; the difference is preparation. We work with families to help the next generation develop confidence through understanding and clarity through shared values. Together, we create structures that foster financial maturity and generosity, not entitlement. Our 3C framework brings control by ensuring your legacy is guided by purpose and protected by thoughtful planning.

Trust is the foundation of every relationship we build. At TQM, confidentiality is not just a policy; it is a discipline. We safeguard sensitive information through secure systems and precise coordination with your advisors. Our 3C approach brings confidence in the integrity of every process, control through meticulous communication, and clarity in knowing your affairs are managed with respect and discretion.

Stepping back from a demanding career can be both liberating and uncertain. At TQM, we help you design this transition with intention. We begin by creating clarity around what fulfillment looks like beyond work whether that means family, travel, service, or mentorship. We build confidence through planning by aligning your financial structure with that new lifestyle, and control by ensuring your income, investments, and time work together to support your evolving vision.